
The main objective of the Culturality project is to help promote cultural and creative tourism activities, taking into account the different capacities, resources and peculiarities (material, creative, human …) of the territories, as a means of contributing to the sustainable development of peripheral rural areas, favoring job creation and population settlement. For this, the potential of its cultural heritage will be investigated, taking into account both the craft material culture (techniques, materials, patterns and decorative elements), as well as the intangible culture (music, oral knowledge and culinary traditions) as a resource. In order to promote non-seasonal tourism as a form of sustainable development with a stable population settlement, we will investigate the crafts related to the territory and their implications, but we will also carry out a documentation of productive processes.
First and foremost, we must meet the needs of local communities and take into account aspects related to social groups at risk of exclusion, such as women, the elderly and young people. All this will be developed from an interdisciplinary perspective, with which we will rely on the various teams – most of them linked to different countries – who will be part of the consortium. Each of these partners will contribute to the development, as well as to the final outcome of the project through input directly related to their area of expertise: for example, among the collaborators we have intellectual teams specialized in the digitization of heritage, research or communication and dissemination, as well as various institutions that will serve as a testing ground for the more practical parts of the proposal. But if something will characterize our work, it will be the constant cooperation between all parties, as well as the exchange of advice and experiences that will help enrich collective knowledge and guarantee optimal results.
Read more on Culturality’s project page:

This project has received funding by the European Union’s Horizon Europe research and innovation programme under Grant Agreement No. 101132628 – CULTURALITY
